Discover Memory: Explore capacity, duration, and encoding across different memory stores. Understand how sensory memory, short-term memory (STM), and long-term memory (LTM) function, including their limitations and role in processing information. Learn about key research shaping our understanding of memory systems.

Explore Atkinson and Shiffrin’s Multi-Store Model of Memory (MSM)—a foundational theory in cognitive psychology. Learn how sensory memory, short-term memory (STM), and long-term memory (LTM) interact through processes like attention and rehearsal. Discover key research supporting and challenging this model.

Discover Baddeley and Hitch’s Working Memory Model, which explains short-term memory as a dynamic system with multiple components. Learn about the central executive, responsible for attention control; the phonological loop, which processes verbal information; the visuospatial sketchpad, which handles visual and spatial data; and the episodic buffer, which integrates information from different sources.